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Best Tours to Essaouira, MoroccoUncover the history of the city of Essaouira, Morocco

Essaouira, Morocco: A Costal City on the Edge of the Atlantic

Situated along Morocco’s western coastline, Essaouira is a picturesque coastal gem caressed by the Atlantic Ocean. The area is celebrated for its harmonious fusion of historical intrigue, cultural richness, and breath-taking landscapes, Essaouira beckons travellers in search of tranquillity, artistic vitality, and immersion in Moroccan culture. Its impeccably preserved medina, enchanting beaches, and bustling port make it an irresistible destination for global tourists.

Guided Tours around Essaouira

Embarking on a desert tour in Morocco, accompanied by a knowledgeable local guide, offers adventurous travellers everything they could desire. With guided sightseeing excursions during the day and comfortable accommodations at night, coupled with unforgettable experiences, our tours ensure a seamless and enriching journey. Additionally, while exploring Morocco, don't miss the chance to include Essaouira in your itinerary, a coastal gem renowned for its historic medina, stunning beaches, and vibrant arts scene. Our tours can incorporate Essaouira, allowing travellers to experience its unique charm and cultural richness along with the desert adventure.

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What to Expect – Why Visit Essaouira?

Enclosed by medieval-looking battlements and framed by the Atlantic Coast, Essaouira is one of Morocco’s most charming beach resorts. The city’s well-preserved medina offers charming alleyways and bustling markets, while its coastal setting boasts stunning beaches that are ideal for relaxation and water sports. From savouring traditional Moroccan cuisine to exploring historic landmarks, visitors will find themselves immersed in Essaouira's charm and hospitality.

Popular Sites to See on a Essaouira Tour

The Skala de la Ville

The Citadel of Essaouira, also known as the Skala de la Ville, is a historic fortress built by the Portuguese in the 18th century. It offers panoramic views of the city’s medina, harbour and coastline, making it a popular attraction for visitors interested in history and architecture.

Gnaoua World Music Festival

One of the most renowned music festivals in Morocco, the Gnaoua World Music Festival celebrates the mystical Gnaoua music and its fusion with other musical genres from around the world. The event is held annually in June, and features live performances by local and international artists, attracting music enthusiasts from all over the world.

Essaouira Beaches

The pristine beaches of Essaouira are a major destination for tourists, offering opportunities for swimming, sunbathing, and water sports, such as windsurfing, kiteboarding, and surfing. The laid-back atmosphere and stunning coastal scenery make the beaches ideal for relaxation and recreation.

Essaouira Medina

The UNESCO-listed medina of Essaouira, is a labyrinth of narrow streets, bustling markets and historic landmarks, including the Moulay Hassan Square, the Sidi Mohammed ben Abdallah Museum, and the Moulay Hassan Mosque. Visitors can explore the medina’s vibrant atmosphere, shop for souvenirs, and sample local delicacies.

Essaouira Port

The bustling port of Essaouira is a hive of activity, with colourful fishing boats, bustling markets, and seafood restaurants lining the waterfront. Visitors can stroll along the quayside, watch fishermen at work, and sample fresh seafood at the portside cafes.

Local Etiquette in Essaouira

Understanding and respecting local etiquette is essential for visitors to Essaouira to ensure a smooth and culturally sensitive experience:

Dress Code

When visiting religious sites, such as mosques or mausoleums, both men and women should dress modestly. For women, this means that the shoulders, upper arms, and knees are covered. While for men, it requires the avoidance of shorts and sleeveless tops.

An image of Essaouira in Morocco
Essaouira, Morocco


In Moroccan culture, greetings are an important part of any social interaction. When meeting someone for the first time or entering a shop, it is customary to exchange greetings, such as ‘Salaam alaikum’ (peace be upon you), followed by ‘Wa alaikum salaam’ (and peace be upon you).

Public Behaviour

It’s important to respect local customs and traditions, such as refraining from public intoxication or loud behaviour, especially during religious holidays or in residential areas.

An image of a local market in Essaouira
Local Market in Essaouira


Bargaining is a customary practice in Moroccan markets, including those in Essaouira. When shopping, feel free to negotiate prices with vendors, but do so respectfully. It is customary to start with a lower offer and gradually increase your offer until reaching a mutually agreeable price.

Eating Customs

When dining in Essaouira, the custom is to eat with your right hand, as the left is considered unclean in Islamic culture.


Tipping in Morocco is customary for many services, such as restaurants staff, hotel staff, and tour guides. While it is not obligatory, a small tip of around 10% of the bill is appreciated for good service.


Combing a rich tapestry of history, culture, and stunning landscapes, Essaouira promises travellers an unparalleled Moroccan journey. Whether wandering through the intricate alleys of the medina, relaxing on its sandy shores, or indulging in its lively arts community, Essaouira guarantees an indelible imprint on all who visit.

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Morocco Highlights

Discover the finest destinations to explore in Morocco, many of which our tours will guide you through.

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