On The Go Tours
Our agents are waiting to chat to you...
So we can get you to the right person, please fill in this form.
Are you a Travel Agent or Customer?
Do you have an existing booking?
When do you want to go?
2024
I'm flexible
Passengers
Adults (18+)
Children (0 - 17)
Located at the base of the Hill of Seven Colors, Purmamarca is a small but enchanting village in Argentina's northwest. Its name, derived from the Aymara language, means "Town of the Virgin Land." With its beautiful natural surroundings, Purmamarca is part of the UNESCO-listed Quebrada de Humahuaca, a valley rich in history and geological significance. The town’s charming adobe houses, quiet streets, and Andean backdrop make it a perfect destination for those seeking scenic landscapes and an authentic local experience.
Guided tours in Purmamarca offer a comprehensive way to explore the town's natural beauty, historical landmarks, and surrounding areas. These tours often begin with a walk through the village, highlighting its adobe houses, quaint streets, and the central market. Local guides provide insights into the town’s Andean roots and its connection to the ancient trade routes of the Quebrada de Humahuaca. A visit to the Hill of Seven Colors is usually a focal point, where guides explain the geological history behind the hill’s vibrant layers. For those interested in more active experiences, some tours include hikes along the Paseo de los Colorados, offering panoramic views of the multicolored rock formations. Full-day excursions often venture further, taking visitors to the expansive Salinas Grandes salt flats, where the stark white landscape contrasts with the surrounding mountains. Adventure tours may include off-road trips into the desert, while cultural tours provide deeper dives into the region’s indigenous history, stopping at historic sites like the Santa Rosa Church. Some tours cater to photographers, timing visits to capture the changing light over the mountains at sunrise or sunset. Throughout these tours, guides share a wealth of knowledge, enriching the experience with local legends, historical facts, and practical tips for exploring the area.
Visiting Purmamarca is a unique experience characterized by its striking scenery and quiet pace. The town is small, making it easy to explore on foot, and it retains its traditional Andean character. The surrounding hills feature layers of rock in shades of red, pink, orange, green, and purple, creating a landscape unlike any other. In addition to its natural beauty, Purmamarca offers a glimpse into the region's past, with its well-preserved adobe buildings and centuries-old churches. Expect to find local artisans selling handmade goods, such as brightly colored textiles, pottery, and wooden crafts.
Due to its elevation, Purmamarca has a cooler climate, with dry air and significant temperature fluctuations between day and night. Pack accordingly and be prepared for chilly evenings. Visitors often use Purmamarca as a base for exploring nearby attractions, so it’s common to meet travelers who are either resting after a day of hiking or gearing up for an adventure to Salinas Grandes or the Tropic of Capricorn.
This natural wonder is Purmamarca’s most famous attraction. The hill’s vibrant stratification reveals millions of years of geological history. It’s best seen in the morning light when the sun accentuates its colors.
Situated in the town’s main square, the market offers an array of handcrafted goods, including alpaca wool sweaters, ponchos, ceramics, and jewelry. It’s a great place to pick up souvenirs and experience the local trading traditions.
The ideal times to visit are during spring (September to November) and autumn (March to May) when temperatures are moderate, and the landscapes are most visually appealing. During these seasons, you can avoid the intense summer heat or the colder winter nights.
Purmamarca sits at an altitude of about 2,200 meters (7,200 feet). Some visitors may experience mild symptoms of altitude sickness, such as headaches or shortness of breath, especially when hiking or visiting higher areas like Salinas Grandes. It’s advisable to acclimatize slowly, stay hydrated, and avoid strenuous activities on your first day.
Spanish is the primary language spoken in Purmamarca. While some tour guides and hotel staff may speak basic English, it’s helpful to know some Spanish phrases or carry a translation app.
There are a few ATMs in Purmamarca, though they may not always be reliable. It’s a good idea to bring enough cash for your visit, as many small businesses and market vendors may not accept credit cards.
Purmamarca is known for traditional Andean dishes such as empanadas, tamales, and humita, which is a corn-based dish often served with cheese. Stews like locro, made with beans, corn, and meat, are also popular. Many meals feature quinoa and local potatoes.
Yes, Purmamarca is family-friendly and offers a safe, relaxed environment. Families can enjoy leisurely walks through the town, explore the nearby trails, and learn about the local heritage. The scenery and outdoor activities appeal to travelers of all ages.
Layered clothing is essential, as temperatures can vary greatly between day and night. Bring comfortable shoes for walking, a hat and sunglasses for sun protection, and a jacket for the cooler evenings. If you plan to hike or visit the salt flats, consider bringing extra sunblock and a windbreaker.
Our useful travel guides for Argentina, to help you plan your trip to South America.
Our customers say
Excellent
4.4 out of 5 based on 277 reviews