AITO Member



AITO Logo - Association of Independent Travel OperatorsOn the Go Tours are proud to now be members of AITO – the Association of Independent Tour Operators. Formed in 1976, AITO is an alliance of around 150 specialist travel companies, each dedicated to the provision of quality products, high standards of personal service and customer satisfaction.


In summary, the aims of AITO are:

  • To ensure that consumers may book members’ holidays with every confidence...
  • To encourage higher standards and greater professionalism...
  • To encourage members, their clients and suppliers to address environmental issues and to promote the concept of responsible tourism...




AITO is the Association for independent and specialist holiday companies.


AITO member companies, usually owner-managed, strive to create overseas

holidays with high levels of professionalism and a shared concern for quality and personal service. The Association encourages the highest standards in all aspects of tour operating.



AITO sets criteria regarding ownership, finance and quality which must be

satisfied before new companies are admitted to membership. All members

are required to adhere to a Code of Business Practice which encourages high

operational standards and conduct.



AITO members are required to protect money paid by customers to the member for any holiday sold under the AITO logo and to comply with UK Government Regulations in this respect. Members submit details of their bonding and guarantee arrangements to the Association on a regular basis.



All members do their utmost to ensure that all their brochures and other publications, print or electronic, clearly and accurately describe the holidays and services offered.



All members are committed to high standards of service and believe in regular and thorough training of employees. Members continually seek to review and improve their holidays. They listen to their customers and always welcome suggestions for improving standards.



AITO endeavours to monitor quality standards regularly. All customers should receive a post-holiday questionnaire the results of which are scrutinised by the Association.



All members acknowledge the importance of AITO's Responsible Tourism guidelines, which recognise the social, economic and environmental responsibilities of tour operating. Those demonstrating their achievements beyond the pure acceptance of this principle are recognised by the award of 2 or 3 star status.



All members endeavour to deal swiftly and fairly with any issues their customers may raise. In the unlikely event that a dispute between an AITO member and a customer cannot be settled amicably, AITO's low-cost Independent Dispute Settlement Service may be called upon by either side to bring the matter to a speedy and acceptable conclusion.


For further information on AITO please visit their website


We are also members of ABTA, ATOL and TCF


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